Here's a simple scenario:
- The visitors arrive at the website through organic search, thanks to effective SEO. They then add items to their shopping carts, but abandon them and leave the website without completing the purchases.
- Thanks to well-configured analytics, the retargeted ads bring the visitor back to the website and motivate them to complete the purchase.
- After the purchase, these customers will receive a triggered email that promotes them to make additional purchases.
- Additionally, we can now display personalized product advertisements to these customers, and target them on social media to encourage them to follow company's social media pages.
- Last but not least, our advertising settings will become more effective thanks to the data gathered from this customer, allowing us to target similar visitors.